Growth
The Local against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Local's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-2.7% |
| 2 |
T
Texas Roadhouse
|
+4.3% |
| 3 |
C
Chili's Grill & Bar
|
- |
| 4 |
O
Olive Garden
|
+2.5% |
| 5 |
A
Applebee's Grill + Bar
|
-3.6% |
| 6 |
L
LongHorn Steakhouse
|
+6.8% |
| 7 |
C
Cracker Barrel Old Country Store
|
-3.2% |
| 8 |
O
Outback Steakhouse
|
+0.6% |
| 9 |
T
The Cheesecake Factory
|
+1.0% |
| 10 |
D
Denny's
|
-10.4% |
| 197 | T The Local | -0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
83 tracked The Local locations across 36 US states.
Tracked stores by state
- New York 7
- Colorado 5
- Florida 5
- North Carolina 5
- Wisconsin 5
- California 4
- Tennessee 4
- Texas 4
- Maryland 3
- Nevada 3
- Alabama 2
- Arizona 2
- Georgia 2
- Iowa 2
- Kentucky 2
- Michigan 2
- Minnesota 2
- New Hampshire 2
- Virginia 2
- Vermont 2
- Washington 2
- Wyoming 2
- Alaska 1
- Hawaii 1
- Idaho 1
- Louisiana 1
- Massachusetts 1
- Maine 1
- Montana 1
- New Jersey 1
- Ohio 1
- Oregon 1
- Rhode Island 1
- South Carolina 1
- South Dakota 1
- Utah 1
Customer overlap
Who shops at The Local
Tracked chains The Local customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bradfords Neighborhood Market
100
Q
QFC Fuel
83
D
DeCA Fort Wainwright Commissary
83
O
Olde Town Pub
68
K
Klein's Family Markets
56
More trends