Growth
Roy Rogers against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Roy Rogers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 29 | Roy Rogers | -14.3% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Roy Rogers locations across 6 US states. Maryland, Pennsylvania, and Virginia hold 90% of them.
Tracked stores by state
- Maryland 23
- Pennsylvania 7
- Virginia 5
- New Jersey 2
- Ohio 1
- West Virginia 1
Customer overlap
Who shops at Roy Rogers
Tracked chains Roy Rogers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Weis Markets
100
Giant Food
86
MARTIN’S
80
Sheetz
67
High's
62
Bridge End Center
54
Sneade's Ace Home Center
47
Rutter's
47
Mountaindale Convenience Store
43
Royal Farms
43
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