Growth
BurgerIM against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks BurgerIM's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked BurgerIM locations across 15 US states and DC.
Tracked stores by state
- California 18
- Florida 3
- Georgia 2
- New York 2
- Ohio 2
- Virginia 2
- Colorado 1
- District of Columbia 1
- Illinois 1
- Indiana 1
- Michigan 1
- North Carolina 1
- New Jersey 1
- Pennsylvania 1
- Texas 1
- Washington 1
Customer overlap
Who shops at BurgerIM
Tracked chains BurgerIM customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Case Western Reserve University
100
Case Western Reserve University
100
H
Hamilton Family Brewery
69
H
Halal 4 All
66
E
Eclips Salon
41
S
Sense of Thai Street
39
B
Bel Air
38
R
Robins AFB Commissary
38
S
Septembers Taproom and Eatery
31
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