Growth
Pal's Sudden Service against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pal's Sudden Service's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 51 | Pal's Sudden Service | +5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Pal's Sudden Service locations across 2 US states. Tennessee holds 83% of them.
Customer overlap
Who shops at Pal's Sudden Service
Tracked chains Pal's Sudden Service customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends