Growth
BurgerFi against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks BurgerFi's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 46 | BurgerFi | -28.5% |
Share of tracked category spend, indexed
Store footprint
Store map
96 tracked BurgerFi locations across 20 US states. Florida, Maryland, and New York hold 66% of them.
Tracked stores by state
- Florida 49
- Maryland 8
- New York 6
- Georgia 5
- Virginia 5
- North Carolina 3
- Alabama 2
- Indiana 2
- Michigan 2
- New Jersey 2
- Ohio 2
- Texas 2
- Alaska 1
- Colorado 1
- Connecticut 1
- Illinois 1
- Kansas 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at BurgerFi
Tracked chains BurgerFi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
GATE Gas Station
100
Publix
95
Giant Food
65
Wegmans
44
V Pizza
34
Wawa
33
Rowe's IGA Supermarket
33
Silver Diner
27
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