Growth
Smashburger against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smashburger's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 25 | Smashburger | -5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
249 tracked Smashburger locations across 33 US states and DC. Colorado, California, and Arizona hold 34% of them.
Tracked stores by state
- Colorado 34
- California 28
- Arizona 22
- New York 22
- New Jersey 18
- Texas 17
- Florida 8
- Illinois 8
- Minnesota 8
- Pennsylvania 8
- North Carolina 7
- Nevada 7
- Ohio 7
- Kentucky 6
- Virginia 6
- Massachusetts 5
- Connecticut 4
- Michigan 4
- South Carolina 4
- Utah 4
- Georgia 3
- Oklahoma 3
- Alaska 2
- Idaho 2
- Louisiana 2
- Missouri 2
- District of Columbia 1
- Iowa 1
- Kansas 1
- Maryland 1
- Oregon 1
- Rhode Island 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Smashburger
Tracked chains Smashburger customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
King Soopers
100
Ord Community Commissary
88
New London Commissary
66
Carrs
65
The Tavern at Your Nexton Harris Teeter
34
ShopRite
30
ilani Casino Resort
27
More trends