Growth
Haagen-Dazs against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Haagen-Dazs's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 19 | Haagen-Dazs | +0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
132 tracked Haagen-Dazs locations across 25 US states and DC. Florida, New York, and California hold 54% of them.
Tracked stores by state
- Florida 41
- New York 19
- California 11
- New Jersey 11
- Georgia 6
- Arizona 5
- Virginia 4
- Colorado 3
- Connecticut 3
- North Carolina 3
- Pennsylvania 3
- Tennessee 3
- Texas 3
- District of Columbia 2
- Hawaii 2
- Maryland 2
- South Carolina 2
- Idaho 1
- Illinois 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- Montana 1
- New Mexico 1
- Nevada 1
- Utah 1
Customer overlap
Who shops at Haagen-Dazs
Tracked chains Haagen-Dazs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Westar
100
Milam's Market
56
Islas Canarias Restaurant
51
Sushi Sake
45
Publix
45
Graziano's Market
41
Fresco y Mas
38
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