Trends · data through September 2026

Retail & consumer trends in Santa Fe, NM

Iceflower tracks 1,615 stores from 1,415 retail and consumer chains in Santa Fe, NM. True Value grew fastest over the last year, ahead of Speedway and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,415
Tracked stores
1,615
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. True Value and Speedway sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 True Value ▲2 +11.9%
2 Speedway - +11.5%
3 McDonald's - +10.3%
4 CVS Pharmacy ▲2 +10.0%
5 Walmart - +9.2%
6 Walgreens - +7.9%
7 Albertsons - +7.1%
8 Smith's Food and Drug Stores - +6.8%
9 Jiffy Lube ▲4 +5.7%
10 Dairy Queen - +2.6%
11 United States Postal Service ▲3 -0.1%
12 Office Depot ▼1 -0.2%
13 Firestone Complete Auto Care - -4.8%
14 Ski Santa Fe - -5.9%
15 Fusion Tacos ▲1 -7.8%

Store footprint

Store map

1,615 tracked store locations in Santa Fe, NM, colored by category group. The top 5 chains by store count run 52 of the 1,615 stores (3%); 1,325 of the 1,415 tracked chains have a single store here. 9% of the tracked stores here are in gas & auto, against 12% across New Mexico.

Top tracked chains by store count

More trends

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