Trends · data through September 2026

Retail & consumer trends in Muncie, IN

Iceflower tracks 792 stores from 607 retail and consumer chains in Muncie, IN. Shell grew fastest over the last year, ahead of AutoZone and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
607
Tracked stores
792
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Shell and AutoZone sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Shell ▲1 +13.9%
2 AutoZone ▲6 +13.5%
3 Dollar Tree ▲5 +12.8%
4 Muncie Liquors - +7.1%
5 Dairy Queen ▲2 +6.9%
6 Dollar General ▲1 +5.7%
7 Family Dollar ▲2 +5.7%
8 First Merchants Bank ▲3 +4.5%
9 Burger King ▲3 +2.7%
10 Starbucks ▲1 -0.7%
11 Speedway - -1.7%
12 Pizza Hut ▲1 -3.1%
13 CVS Pharmacy ▲2 -3.4%
14 Sunoco ▲3 -4.1%
15 United States Postal Service ▲1 -5.3%

Store footprint

Store map

792 tracked store locations in Muncie, IN, colored by category group. The top 5 chains by store count run 69 of the 792 stores (9%); 546 of the 607 tracked chains have a single store here. 13% of the tracked stores here are in health & beauty, against 18% across Indiana.

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