Growth
Puerto Vallarta against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Puerto Vallarta's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 93 | Puerto Vallarta | +1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Puerto Vallarta locations across 12 US states. Washington, Indiana, and Ohio hold 59% of them.
Tracked stores by state
- Washington 9
- Indiana 4
- Ohio 4
- Connecticut 3
- California 2
- Illinois 1
- Michigan 1
- North Carolina 1
- New York 1
- Oregon 1
- South Dakota 1
- Texas 1
Customer overlap
Who shops at Puerto Vallarta
Tracked chains Puerto Vallarta customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Galaxy Theatre Uptown
100
McLendon Hardware
85
Whiskey Gulch CoffeePub
83
Wilco Farm Store
81
Hi Joy Bowl
78
Golden Grill on the Bay
75
China Sun Buffet
72
Kitsap County
68
The Brick House Bar and Grill
67
Baltimore IGA
66
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