Growth
Pizza King against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pizza King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
172 tracked Pizza King locations across 21 US states. Indiana, New York, and Delaware hold 77% of them.
Tracked stores by state
- Indiana 119
- New York 7
- Delaware 6
- Michigan 6
- California 4
- Tennessee 4
- Virginia 4
- Texas 3
- Wisconsin 3
- Georgia 2
- Maryland 2
- New Jersey 2
- Pennsylvania 2
- Alaska 1
- Colorado 1
- Florida 1
- Iowa 1
- Kentucky 1
- Massachusetts 1
- New Hampshire 1
- Rhode Island 1
Customer overlap
Who shops at Pizza King
Tracked chains Pizza King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pay Less Fuel Center
100
Harvest Supermarket
53
Lassus
44
Jay C
44
El Reparo Mexican Restaurant
44
Reid Health
42
CountryMark
40
El Chile Poblano
39
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