Trends · data through September 2026

Food & Drink trends in Midland, TX

Iceflower tracks 433 stores from 355 food & drink chains in Midland, TX. Whataburger grew fastest over the last year, ahead of Burger King and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
355
Tracked stores
433
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Whataburger and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Whataburger - +15.0%
2 Burger King ▲2 +12.0%
3 McDonald's - +5.6%
4 Chick-fil-A - +1.5%
5 Starbucks - -0.0%
6 Sonic Drive-In - -2.8%
7 Dairy Queen ▲1 -5.0%
8 Domino's Pizza - -6.0%
9 Wendy's ▼2 -15.4%
10 Golden Chick ▼1 -17.3%
11 Dickey's Barbecue Pit - -19.2%
12 Little Caesars - -22.8%
13 JumBurrito - -35.0%

Store footprint

Store map

433 tracked store locations in Midland, TX, colored by category. The top 5 chains by store count run 32 of the 433 stores (7%); 315 of the 355 tracked chains have a single store here. 19% of the tracked food & drink stores here are Mexican restaurants & taquerias, against 12% across Texas.

Top tracked chains by store count

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