Trends · data through September 2026

Retail & consumer trends in Midland, TX

Iceflower tracks 1,224 stores from 972 retail and consumer chains in Midland, TX. Dollar General grew fastest over the last year, ahead of O'Reilly Auto Parts and Tractor Supply Co..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
972
Tracked stores
1,224
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and O'Reilly Auto Parts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General ▲1 +8.6%
2 O'Reilly Auto Parts ▲2 +8.1%
3 Tractor Supply Co. ▲1 +7.9%
4 Whataburger ▲1 +6.6%
5 Burger King ▲2 +3.8%
6 Chevron - +3.4%
7 The UPS Store - +2.1%
8 Cash America Pawn ▲1 -0.4%
9 McDonald's ▲1 -2.1%
10 AutoZone ▲1 -2.7%
11 Discount Tire ▲1 -2.9%
12 Pinkie's Liquor Stores ▲1 -3.5%
13 CVS Pharmacy - -4.7%
14 Shell - -5.5%
15 Chick-fil-A ▼1 -5.9%

Store footprint

Store map

1,224 tracked store locations in Midland, TX, colored by category group. The top 5 chains by store count run 92 of the 1,224 stores (8%); 886 of the 972 tracked chains have a single store here.

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