Growth
btone FITNESS against its category
The biggest tracked US fitness studio chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks btone FITNESS's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Orangetheory Fitness | -18.4% |
| 2 | Club Pilates | - |
| 3 | CorePower Yoga | -6.6% |
| 4 | Burn Boot Camp | - |
| 5 | HOTWORX | - |
| 6 | Body Alive | - |
| 7 | StretchLab | +9.3% |
| 8 | YogaSix | - |
| 9 | BODYBAR Pilates | - |
| 10 | [solidcore] | -52.5% |
| 37 | btone FITNESS | +3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked btone FITNESS locations across 4 US states. Massachusetts, Rhode Island, and Connecticut hold 90% of them.
Tracked stores by state
- Massachusetts 6
- Rhode Island 2
- Connecticut 1
- Utah 1
Customer overlap
Who shops at btone FITNESS
Tracked chains btone FITNESS customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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