Trends · data through September 2026

Retail & consumer trends in Lansing-East Lansing, MI

Iceflower tracks 3,466 stores from 2,476 retail and consumer chains in Lansing-East Lansing, MI. Dollar Tree grew fastest over the last year, ahead of Jimmy John's and Victoria's Secret.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,476
Tracked stores
3,466
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Jimmy John's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar Tree ▲1 +13.4%
2 Jimmy John's ▲9 +13.2%
3 Victoria's Secret ▲5 +12.6%
4 Gordon Food Service Store ▲6 +12.5%
5 Goodwill ▲7 +11.7%
6 Dunkin' ▲5 +8.7%
7 T.J.Maxx ▲1 +8.3%
8 Panera Bread ▲5 +8.3%
9 Wild Bill's Tobacco ▲4 +8.2%
10 Ace Hardware ▲6 +8.1%
11 O'Reilly Auto Parts ▲4 +7.6%
12 Culver's ▲1 +7.1%
13 Tractor Supply Co. ▲1 +6.5%
14 Five Below ▲5 +6.5%
15 Burger King ▲4 +6.4%

Store footprint

Store map

3,466 tracked store locations in Lansing-East Lansing, MI, colored by category group. The top 5 chains by store count run 166 of the 3,466 stores (5%); 2,196 of the 2,476 tracked chains have a single store here.

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