Growth
Wild Bill's Tobacco against its category
The biggest tracked US vape & tobacco shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wild Bill's Tobacco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Smoker Friendly | +0.2% |
| 2 | Wild Bill's Tobacco | +10.5% |
| 3 | Tobacco Connection | +3.1% |
| 4 | Big Smoke | +9.3% |
| 5 | Tobacco Hut & Vape | +16.3% |
| 6 | Tobacco & Vape | -3.1% |
| 7 | Tobacco King and Vape | -15.5% |
| 8 | Tobacco Hut | +11.1% |
| 9 | Smoke Shop | +5.9% |
| 10 | Vape City | +4.5% |
Share of tracked category spend, indexed
Store footprint
Store map
164 tracked Wild Bill's Tobacco locations across 5 US states. Michigan, Ohio, and Indiana hold 99% of them.
Tracked stores by state
- Michigan 136
- Ohio 22
- Indiana 4
- Missouri 1
- Mississippi 1
Customer overlap
Who shops at Wild Bill's Tobacco
Tracked chains Wild Bill's Tobacco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends