Trends · data through September 2026

Retail trends in Lansing-East Lansing, MI

Iceflower tracks 556 stores from 371 retail chains in Lansing-East Lansing, MI. Dollar Tree grew fastest over the last year, ahead of Victoria's Secret and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
371
Tracked stores
556
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Victoria's Secret sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar Tree - +14.0%
2 Victoria's Secret - +13.2%
3 Goodwill - +12.3%
4 T.J.Maxx - +8.9%
5 Wild Bill's Tobacco - +8.8%
6 Ace Hardware ▲1 +8.7%
7 Tractor Supply Co. ▲1 +7.1%
8 Five Below ▲2 +7.1%
9 St. Vincent de Paul - +6.8%
10 Dollar General - +5.9%
11 Walmart - +1.8%
12 Target - -0.7%
13 Family Farm and Home ▼1 -1.9%
14 Family Dollar ▲1 -2.2%
15 Puff Puff Tobacco - -3.9%

Store footprint

Store map

556 tracked store locations in Lansing-East Lansing, MI, colored by category. The top 5 chains by store count run 79 of the 556 stores (14%); 303 of the 371 tracked chains have a single store here.

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