Trends · data through September 2026

Leisure & Travel trends in Lansing-East Lansing, MI

Iceflower tracks 176 stores from 161 leisure & travel chains in Lansing-East Lansing, MI. Holiday Inn Express & Suites grew fastest over the last year, ahead of Choice Hotels and GameStop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
161
Tracked stores
176
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holiday Inn Express & Suites and Choice Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Holiday Inn Express & Suites - +3.9%
2 Choice Hotels - -13.8%
3 GameStop - -16.3%
  • Hotels & Rentals
  • Golf Course
  • Park
  • Historic Site
  • Bowling Alley
  • Movie Theater
  • Video Games
  • Other categories

Store footprint

Store map

176 tracked store locations in Lansing-East Lansing, MI, colored by category. The top 5 chains by store count run 17 of the 176 stores (10%); 153 of the 161 tracked chains have a single store here. 6% of the tracked leisure & travel stores here are historic sites, against 4% across Michigan.

  • Hotels & Rentals (39)
  • Golf Course (19)
  • Park (13)
  • Historic Site (11)
  • Bowling Alley (8)
  • Movie Theater (8)
  • Video Games (6)
  • Other categories

Top tracked chains by store count

  • 1 Choice Hotels 5
  • 2 GameStop 5
  • 3 Holiday Inn Express & Suites 3
  • 4 American Legion 2
  • 5 Americas Best Value Inn 2
  • 6 Studio C 2
  • 7 Red Roof 2
  • 8 Courtyard Lansing 2
  • 9 Center Stage Theater 1
  • 10 Fireworks Glass Studios 1
  • 11 Fraternal Order of Eagles 1
  • 12 Capital City Family BMX 1
  • 13 CreekRidge Campground 1
  • 14 Katalyst Art Gallery & Gift Boutique 1
  • 15 Logan Square 1
  • 16 Funtyme Adventure Park 1
  • 17 Ingham County Parks Lake Lnsng 1
  • 18 Let's Play 1
  • 19 Crooked Tree 1
  • 20 MAGIC BJJ 1
  • 21 Pure Michigan 1
  • 22 Sleepy Hollow State Park 1
  • 23 Family Shooters Corral 1
  • 24 Michigan Horse Expo 1
  • 25 Groesbeck Golf Course 1
  • 26 Eli and Edythe Broad Art Museum 1
  • 27 NCG Cinema 1
  • 28 Limit Pool & Karaoke Club 1
  • 29 Lansing Tower 1
  • 30 Michigan History Museum 1
  • 31 Webbervilla 1
  • 32 CATA 1
  • 33 Lansing Rowing Club 1
  • 34 Mason USBC Youth 1
  • 35 Williamston Community Pool and Fitness Center 1
  • 36 Lansing Duckpin 1
  • 37 Corrigan Oil Speedway 1
  • 38 St. Johns Park 1
  • 39 Greater Lansing Sports Authority 1
  • 40 Falcon Golf Course 1
  • 41 Building Champions Strength and Performance 1
  • 42 Char-Lanes 1
  • 43 Ingham County Parks 1
  • 44 MSU Tennis Center 1
  • 45 Williamston Theatre 1
  • 46 Capital Area Sportsman's League 1
  • 47 Broadway Acres Golf Course & Lanai Restaurant 1
  • 48 Abrams Planetarium 1
  • 49 DEFY Lansing 1
  • 50 The Robin Theatre 1

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