Growth
99 Cents Only Stores against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 99 Cents Only Stores's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dollar General | +2.9% |
| 2 | Dollar Tree | +3.2% |
| 3 | Family Dollar | -7.5% |
| 4 | Five Below | +19.2% |
| 5 | Ollie's Bargain Outlet | +3.9% |
| 6 | Roses Discount Store | -11.6% |
| 7 | Ocean State Job Lot | +5.2% |
| 8 | Big Lots | -72.6% |
| 9 | Bi-Mart | -14.7% |
| 10 | pOpshelf | -10.6% |
| 61 | 99 Cents Only Stores | +7.7% |
Share of tracked category spend, indexed
Store footprint
Store map
402 tracked 99 Cents Only Stores locations across 13 US states. California, Texas, and Arizona hold 90% of them.
Tracked stores by state
- California 270
- Texas 52
- Arizona 39
- Nevada 22
- New Jersey 5
- New York 5
- Florida 3
- Connecticut 1
- Massachusetts 1
- Michigan 1
- New Mexico 1
- Ohio 1
- Washington 1
Customer overlap
Who shops at 99 Cents Only Stores
Tracked chains 99 Cents Only Stores customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends