Growth
Dollar City against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dollar City's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dollar General | +2.9% |
| 2 | Dollar Tree | +3.2% |
| 3 | Family Dollar | -7.5% |
| 4 | Five Below | +19.2% |
| 5 | Ollie's Bargain Outlet | +3.9% |
| 6 | Roses Discount Store | -11.6% |
| 7 | Ocean State Job Lot | +5.2% |
| 8 | Big Lots | -72.6% |
| 9 | Bi-Mart | -14.7% |
| 10 | pOpshelf | -10.6% |
| 52 | Dollar City | -3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Dollar City locations across 12 US states. Maryland, Illinois, and New Jersey hold 50% of them.
Tracked stores by state
- Maryland 5
- Illinois 2
- New Jersey 2
- Arizona 1
- California 1
- Connecticut 1
- Florida 1
- Missouri 1
- New York 1
- Tennessee 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Dollar City
Tracked chains Dollar City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Atlantic Supermarket
100
Seven Mile Market
97
Megamart
91
Foodway
77
Adarash Market
75
Mega Mart Latino Supermarket
68
Red Apple Farmers Market
62
La Licoreria
57
Casa Blanca Bakery
55
Maryland Farms Liquors
53
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