Growth
Daiso against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Daiso's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dollar General | +2.9% |
| 2 | Dollar Tree | +3.2% |
| 3 | Family Dollar | -7.5% |
| 4 | Five Below | +19.2% |
| 5 | Ollie's Bargain Outlet | +3.9% |
| 6 | Roses Discount Store | -11.6% |
| 7 | Ocean State Job Lot | +5.2% |
| 8 | Big Lots | -72.6% |
| 9 | Bi-Mart | -14.7% |
| 10 | pOpshelf | -10.6% |
| 11 | Daiso | -9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
117 tracked Daiso locations across 18 US states. California, Texas, and Washington hold 74% of them.
Tracked stores by state
- California 59
- Texas 18
- Washington 9
- Illinois 4
- New York 4
- Arizona 3
- Hawaii 3
- Nevada 3
- Colorado 2
- New Jersey 2
- New Mexico 2
- Oregon 2
- Arkansas 1
- Florida 1
- Georgia 1
- Minnesota 1
- Missouri 1
- Utah 1
Customer overlap
Who shops at Daiso
Tracked chains Daiso customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends