Growth
Black Friday Deals against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Black Friday Deals's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dollar General | +2.9% |
| 2 | Dollar Tree | +3.2% |
| 3 | Family Dollar | -7.5% |
| 4 | Five Below | +19.2% |
| 5 | Ollie's Bargain Outlet | +3.9% |
| 6 | Roses Discount Store | -11.6% |
| 7 | Ocean State Job Lot | +5.2% |
| 8 | Big Lots | -72.6% |
| 9 | Bi-Mart | -14.7% |
| 10 | pOpshelf | -10.6% |
| 29 | Black Friday Deals | -18.7% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Black Friday Deals locations across 10 US states. Texas, California, and South Carolina hold 57% of them.
Tracked stores by state
- Texas 7
- California 3
- South Carolina 3
- Tennessee 3
- Georgia 2
- Alabama 1
- Arizona 1
- Florida 1
- Louisiana 1
- North Carolina 1
Customer overlap
Who shops at Black Friday Deals
Tracked chains Black Friday Deals customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Discount Days
100
Bargain Bin City
36
AgCentral Co-op
25
Saigon Asian Food Market
20
H-E-B
20
Texas Thrift
20
Big T's
19
Spinx
17
The Tavern at Your Nexton Harris Teeter
17
Caribbean Club
15
More trends