Growth
Tommy Bahama against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tommy Bahama's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Maurices
|
+6.1% |
| 2 |
L
LOFT
|
+1.4% |
| 3 |
C
Chico's
|
+1.0% |
| 4 |
T
Talbots
|
+8.8% |
| 5 |
L
Lane Bryant
|
-5.8% |
| 6 |
W
White House Black Market
|
-4.7% |
| 7 |
T
Tommy Bahama
|
-42.4% |
| 8 |
J
J.Jill
|
+8.6% |
| 9 |
A
Ann Taylor
|
+14.5% |
| 10 | C Country Store | +16.5% |
Share of tracked category spend, indexed
Store footprint
Store map
131 tracked Tommy Bahama locations across 29 US states.
Tracked stores by state
- Florida 36
- California 20
- Texas 12
- Hawaii 10
- Nevada 5
- Arizona 4
- Illinois 4
- Washington 4
- Massachusetts 3
- New York 3
- South Carolina 3
- Virginia 3
- Colorado 2
- Connecticut 2
- Maryland 2
- Minnesota 2
- North Carolina 2
- Ohio 2
- Oregon 2
- Alabama 1
- Delaware 1
- Georgia 1
- Indiana 1
- Louisiana 1
- Michigan 1
- Missouri 1
- New Jersey 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Tommy Bahama
Tracked chains Tommy Bahama customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
John Craig Clothier
62
W
Wynn's Market
47
M
Morton's Gourmet Market
44
D
Draeger's Market
40
Draeger's Market
40
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