Growth
Tommy Bahama against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tommy Bahama's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Maurices | +6.6% |
| 2 | LOFT | +0.7% |
| 3 | Chico's | +0.8% |
| 4 | Lane Bryant | -2.5% |
| 5 | TALBOTS | +8.9% |
| 6 | White House Black Market | -7.6% |
| 7 | J.Jill | +10.6% |
| 8 | Tommy Bahama | -42.4% |
| 9 | Ann Taylor | +12.0% |
| 10 | Country Store | +4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
131 tracked Tommy Bahama locations across 29 US states. Florida, California, and Texas hold 53% of them.
Tracked stores by state
- Florida 36
- California 21
- Texas 12
- Hawaii 10
- Nevada 5
- Arizona 4
- Illinois 4
- Massachusetts 3
- New York 3
- South Carolina 3
- Virginia 3
- Washington 3
- Colorado 2
- Connecticut 2
- Maryland 2
- Minnesota 2
- North Carolina 2
- Ohio 2
- Oregon 2
- Alabama 1
- Delaware 1
- Georgia 1
- Indiana 1
- Louisiana 1
- Michigan 1
- Missouri 1
- New Jersey 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Tommy Bahama
Tracked chains Tommy Bahama customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Lilly Pulitzer
100
John Craig Clothier
70
J.McLaughlin
61
Wynn's Market
50
Morton's Gourmet Market
46
Draeger's Market
43
Publix
42
Johnny Was
40
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