Trends · data through September 2026

Jewelry Stores in Virginia Beach-Chesapeake-Norfolk, VA-NC

Iceflower tracks 86 stores from 62 jewelry store chains in Virginia Beach-Chesapeake-Norfolk, VA-NC. Kay Jewelers grew fastest over the last year, ahead of REEDS Jewelers and Zales.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
62
Tracked stores
86
Consumer panel
130M+

Growth ranking

Fastest-growing tracked jewelry store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kay Jewelers and REEDS Jewelers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Kay Jewelers - +2.9%
2 REEDS Jewelers - -2.3%
3 Zales - -14.2%
  • Kay Jewelers
  • Zales
  • Diamonds Direct
  • Long Jewelers
  • Jared
  • Fink's Jewelers
  • REEDS Jewelers
  • Other tracked chains

Store footprint

Store map

86 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 28 of the 86 stores (33%); 56 of the 62 tracked chains have a single store here. 4% of the tracked retail stores here are jewelry stores, against 3% across Virginia.

  • Kay Jewelers (14)
  • Zales (6)
  • Diamonds Direct (1)
  • Long Jewelers (2)
  • Jared (2)
  • Fink's Jewelers (1)
  • REEDS Jewelers (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 Kay Jewelers 14
  • 2 Zales 6
  • 3 REEDS Jewelers 4
  • 4 Long Jewelers 2
  • 5 Jared 2
  • 6 Goodman & Sons Jewelers 2
  • 7 Treasure Box 1
  • 8 HK Jewelry & Repair 1
  • 9 Sterling Pelican 1
  • 10 Laney's Diamonds and Jewelry 1
  • 11 Timelessly You Jewelry 1
  • 12 Goldman Jewelers 1
  • 13 BeJeweled 1
  • 14 Raybar Fine Jewelry 1
  • 15 Kingsmill Jewelers 1
  • 16 Geneva Watch LLC 1
  • 17 Jewelry Plus Ltd. 1
  • 18 Ficarra Jewelers 1
  • 19 Sun’s Jewelry & Clock 1
  • 20 Helzberg Diamonds 1
  • 21 Han's Clock & Watch Repair 1
  • 22 Hilton Village Goldsmith 1
  • 23 Spry Creek 1
  • 24 Candles, Incense & More 1
  • 25 Penny and a Sixpence 1
  • 26 Golden Creations 1
  • 27 VB Jewelry & Gifts 1
  • 28 The Mystic Jewel 1
  • 29 J & M Jewelers 1
  • 30 Goldmine Silver 1
  • 31 Zion's Kreations 1
  • 32 Jewelry By Doc 1
  • 33 Boulevard Jewelers 1
  • 34 Lisa's Tinker Treasures 1
  • 35 Diamonds Direct 1
  • 36 Fink's Jewelers 1
  • 37 Tidewater Diamond 1
  • 38 Essential Grillz 1
  • 39 Adele Diamond 1
  • 40 Choi's Watch and Jewelry Repair 1
  • 41 Either Ore Jewelers 1
  • 42 Mister Jewelry 1
  • 43 Rinehart Brothers Jewelers 1
  • 44 Williamsburg Jewelers 1
  • 45 Baker's Fine Jewelry & Gifts 1
  • 46 Nunez Fine Jewelers 1
  • 47 Jewelry Repair & Design 1
  • 48 The Precious Gem 1
  • 49 Gold N Diamonds 1
  • 50 Boyer's Diamonds of Williamsburg 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.