Growth
Icing against its category
The biggest tracked US fashion or apparel stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Icing's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Coach
|
- |
| 2 |
L
Louis Vuitton
|
+3.1% |
| 3 |
L
Lids
|
-6.0% |
| 4 |
C
Claire's
|
-29.1% |
| 5 |
M
Michael Kors
|
-14.7% |
| 6 |
C
CHANEL
|
+13.1% |
| 7 |
D
David's Bridal
|
-11.0% |
| 8 |
H
Hermès
|
+11.7% |
| 9 |
P
Painted Tree Boutiques
|
-16.6% |
| 10 | W Watches of Switzerland | -16.7% |
| 17 |
I
Icing
|
-60.5% |
Share of tracked category spend, indexed
Store footprint
Store map
145 tracked Icing locations across 40 US states.
Tracked stores by state
- California 15
- Texas 13
- Florida 7
- Illinois 7
- Indiana 6
- Michigan 6
- Connecticut 5
- Maryland 5
- New Jersey 5
- Ohio 5
- Utah 5
- Colorado 4
- Georgia 4
- Virginia 4
- Arizona 3
- Kansas 3
- Missouri 3
- New Mexico 3
- Oregon 3
- Pennsylvania 3
- Tennessee 3
- Washington 3
- Wisconsin 3
- Delaware 2
- Hawaii 2
- Iowa 2
- Louisiana 2
- North Carolina 2
- Nebraska 2
- New York 2
- Oklahoma 2
- South Carolina 2
- West Virginia 2
- Alaska 1
- Arkansas 1
- Maine 1
- Montana 1
- North Dakota 1
- Nevada 1
- South Dakota 1
Customer overlap
Who shops at Icing
Tracked chains Icing customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp Pendelton
100
P
Pearl Harbor
46
O
Oliver's Market
45
H
Hickam AFB Commissary
43
Hickam AFB Commissary
43
L
Lola's Market
42
P
Pearl Harbor Commissary
40
Pearl Harbor Commissary
40
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