Growth
Icing against its category
The biggest tracked US fashion or apparel stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Icing's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Louis Vuitton
|
+15.9% |
| 2 |
C
Coach
|
+13.8% |
| 3 |
L
Lids
|
-15.1% |
| 4 |
C
Claire's
|
-15.3% |
| 5 |
M
Michael Kors
|
-22.5% |
| 6 |
D
David's Bridal
|
-12.2% |
| 7 |
P
Painted Tree Boutiques
|
-10.6% |
| 8 |
H
Hermès
|
- |
| 9 |
C
CHANEL
|
-7.2% |
| 10 | M Market on Main | - |
| 19 |
I
Icing
|
-37.0% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Icing locations across 19 US states.
Customer overlap
Who shops at Icing
Tracked chains Icing customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp Pendelton
100
C
CrossFit Zeus
55
P
Pearl Harbor
49
P
Pearl Harbor Commissary
45
Pearl Harbor Commissary
45
H
Hickam AFB Commissary
44
Hickam AFB Commissary
44
S
Schofield Barracks
35
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