Growth
Icing against its category
The biggest tracked US fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Icing's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Pandora | +12.1% |
| 2 | Claire's | -22.0% |
| 3 | Piercing Pagoda | +1.3% |
| 4 | Kendra Scott | +2.8% |
| 5 | Swarovski | - |
| 6 | Lovisa | - |
| 7 | Icing | -72.6% |
| 8 | Best of Everything | +1.2% |
| 9 | Pura Vida | -21.8% |
| 10 | Penelope | -3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
140 tracked Icing locations across 40 US states. California, Texas, and Florida hold 24% of them.
Tracked stores by state
- California 14
- Texas 12
- Florida 7
- Illinois 7
- Indiana 6
- Michigan 6
- Maryland 5
- New Jersey 5
- Ohio 5
- Utah 5
- Colorado 4
- Georgia 4
- Virginia 4
- Arizona 3
- Connecticut 3
- Kansas 3
- Missouri 3
- New Mexico 3
- Oregon 3
- Pennsylvania 3
- Tennessee 3
- Wisconsin 3
- Delaware 2
- Hawaii 2
- Iowa 2
- Louisiana 2
- North Carolina 2
- Nebraska 2
- New York 2
- Oklahoma 2
- South Carolina 2
- Washington 2
- West Virginia 2
- Alaska 1
- Arkansas 1
- Maine 1
- Montana 1
- North Dakota 1
- Nevada 1
- South Dakota 1
Customer overlap
Who shops at Icing
Tracked chains Icing customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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