Growth
Lovisa against its category
The biggest tracked US fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lovisa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Pandora | +12.1% |
| 2 | Claire's | -22.0% |
| 3 | Piercing Pagoda | +1.3% |
| 4 | Kendra Scott | +2.8% |
| 5 | Swarovski | - |
| 6 | Lovisa | - |
| 7 | Icing | -72.6% |
| 8 | Best of Everything | +1.2% |
| 9 | Pura Vida | -21.8% |
| 10 | Penelope | -3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
57 tracked Lovisa locations across 17 US states. California, Texas, and Illinois hold 53% of them.
Tracked stores by state
- California 13
- Texas 10
- Illinois 7
- New York 4
- Florida 3
- Maryland 3
- Virginia 3
- Michigan 2
- New Jersey 2
- Pennsylvania 2
- Washington 2
- Arizona 1
- New Hampshire 1
- New Mexico 1
- Nevada 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at Lovisa
Tracked chains Lovisa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Windsor Fashions
100
Target
97
SEPHORA
97
Garage
94
Giant Food
79
Zara
75
Primark
74
Ralphs
70
Ulta Beauty
70
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