Growth
Kendra Scott against its category
The biggest tracked US jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kendra Scott's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
+1.2% |
| 2 |
P
Pandora
|
+1.1% |
| 3 |
J
Jared
|
-3.6% |
| 4 |
Z
Zales
|
-5.4% |
| 5 |
T
Tiffany & Co.
|
-7.8% |
| 6 |
C
Cartier
|
- |
| 7 |
P
Piercing Pagoda
|
-7.7% |
| 8 |
J
James Avery Artisan Jewelry
|
+4.5% |
| 9 | D Diamonds Direct | -4.1% |
| 10 |
D
David Yurman
|
+13.3% |
| 11 |
K
Kendra Scott
|
-4.0% |
Share of tracked category spend, indexed
Store footprint
Store map
148 tracked Kendra Scott locations across 36 US states and DC.
Tracked stores by state
- Texas 28
- Florida 16
- North Carolina 10
- Georgia 6
- California 5
- Illinois 5
- Virginia 5
- Arizona 4
- Louisiana 4
- Massachusetts 4
- Michigan 4
- Missouri 4
- New York 4
- Ohio 4
- Oklahoma 4
- Pennsylvania 4
- Tennessee 4
- New Jersey 3
- South Carolina 3
- Alabama 2
- Arkansas 2
- Colorado 2
- Iowa 2
- Kansas 2
- Kentucky 2
- Maryland 2
- Minnesota 2
- Wisconsin 2
- District of Columbia 1
- Delaware 1
- Indiana 1
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Nevada 1
- Utah 1
Customer overlap
Who shops at Kendra Scott
Tracked chains Kendra Scott customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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