Trends · data through September 2026

Discount Stores in Richmond, VA

Iceflower tracks 203 stores from 16 discount store chains in Richmond, VA. Five Below grew fastest over the last year, ahead of Dollar Tree and Ollie's Bargain Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
203
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Five Below - +18.6%
2 Dollar Tree - +8.2%
3 Ollie's Bargain Outlet - +2.0%
4 Dollar General - +0.6%
5 Family Dollar - -6.9%
6 Roses Discount Store - -7.3%
7 Big Lots - -28.7%
8 pOpshelf ▲1 -40.3%
9 Maxway ▼1 -99.1%
  • Dollar General
  • Dollar Tree
  • Family Dollar
  • Five Below
  • Roses Discount Store
  • Ollie's Bargain Outlet
  • Big Lots
  • Other tracked chains

Store footprint

Store map

203 tracked store locations in Richmond, VA. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 182 of the 203 stores (90%); 7 of the 16 tracked chains have a single store here. 13% of the tracked retail stores here are discount stores, against 12% across Virginia.

  • Dollar General (73)
  • Dollar Tree (40)
  • Family Dollar (50)
  • Five Below (11)
  • Roses Discount Store (5)
  • Ollie's Bargain Outlet (3)
  • Big Lots (8)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.