Trends · data through September 2026

Discount Stores in Virginia Beach-Chesapeake-Norfolk, VA-NC

Iceflower tracks 284 stores from 18 discount store chains in Virginia Beach-Chesapeake-Norfolk, VA-NC. Dollar Tree grew fastest over the last year, ahead of pOpshelf and Ollie's Bargain Outlet.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
18
Tracked stores
284
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and pOpshelf sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar Tree - +8.3%
2 pOpshelf - -1.3%
3 Ollie's Bargain Outlet - -1.7%
4 Dollar General - -3.3%
5 Roses Discount Store - -8.1%
6 Family Dollar - -12.7%
7 Big Lots - -45.4%
  • Dollar Tree
  • Dollar General
  • Family Dollar
  • Five Below
  • Ollie's Bargain Outlet
  • Roses Discount Store
  • Big Lots
  • Other tracked chains

Store footprint

Store map

284 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 254 of the 284 stores (89%); 8 of the 18 tracked chains have a single store here. 12% of the tracked retail stores here are discount stores, the same share as across Virginia.

  • Dollar Tree (78)
  • Dollar General (88)
  • Family Dollar (60)
  • Five Below (15)
  • Ollie's Bargain Outlet (7)
  • Roses Discount Store (7)
  • Big Lots (13)
  • Other tracked chains

Top tracked chains by store count

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