Trends · data through August 2026

Discount Stores in Virginia Beach-Chesapeake-Norfolk, VA-NC

Iceflower tracks 259 stores from 17 discount stores chains in Virginia Beach-Chesapeake-Norfolk, VA-NC. Five Below grew fastest over the last year, ahead of Dollar Tree and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
17
Tracked stores
259
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below - +19.5%
2 D Dollar Tree logo Dollar Tree - +13.8%
3 D Dollar General logo Dollar General - +8.0%
4 R Roses Discount Store logo Roses Discount Store ▲1 -1.8%
5 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet ▲1 -3.8%
6 F Family Dollar logo Family Dollar - -12.8%
7 B Big Lots logo Big Lots ▼2 -67.4%
  • Dollar Tree
  • Dollar General
  • Family Dollar
  • Five Below
  • Ollie's Bargain Outlet
  • Roses Discount Store
  • Big Lots
  • Other tracked chains

Store footprint

Store map

259 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC. The 7 largest tracked chains are highlighted.

  • Dollar Tree (68)
  • Dollar General (85)
  • Family Dollar (50)
  • Five Below (15)
  • Ollie's Bargain Outlet (6)
  • Roses Discount Store (7)
  • Big Lots (13)
  • Other tracked chains

Top tracked chains by store count

More trends

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