Trends · data through September 2026

Retail & consumer trends in Salem, OR

Iceflower tracks 2,096 stores from 1,571 retail and consumer chains in Salem, OR. Goodwill grew fastest over the last year, ahead of Subway and Denny's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,571
Tracked stores
2,096
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Subway sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Goodwill ▲4 +12.1%
2 Subway ▲7 +11.7%
3 Denny's ▲4 +9.8%
4 Bath & Body Works ▲3 +8.7%
5 Plaid Pantry ▲4 +5.9%
6 Ross Dress for Less ▲1 +5.9%
7 Panda Express ▲1 +5.8%
8 WinCo - +5.2%
9 Jiffy Lube ▲2 +2.8%
10 Ace Hardware ▲1 +1.7%
11 Dutch Bros Coffee ▲3 +1.5%
12 Circle K - +1.1%
13 Chevron ▲2 +0.9%
14 Walgreens ▲3 +0.9%
15 Dollar General ▲3 +0.8%

Store footprint

Store map

2,096 tracked store locations in Salem, OR, colored by category group. The top 5 chains by store count run 94 of the 2,096 stores (4%); 1,420 of the 1,571 tracked chains have a single store here. 4% of the tracked stores here are in leisure & travel, against 6% across Oregon.

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