Trends · data through September 2026

Grocery & Convenience trends in Salem, OR

Iceflower tracks 163 stores from 115 grocery & convenience chains in Salem, OR. Roth's Fresh Markets grew fastest over the last year, ahead of Plaid Pantry and WinCo.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
115
Tracked stores
163
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Roth's Fresh Markets and Plaid Pantry sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Roth's Fresh Markets - +12.0%
2 Plaid Pantry - +3.4%
3 WinCo - +2.7%
4 Safeway - -2.5%
5 Center Market - -5.2%
6 American Market - -12.5%
7 Fred Meyer - -14.1%
  • Corner Stores & Bodegas
  • Other grocery stores
  • Supermarkets
  • Liquor Store
  • Farm
  • Discount Grocers
  • Produce Store
  • Other categories

Store footprint

Store map

163 tracked store locations in Salem, OR, colored by category. The top 5 chains by store count run 34 of the 163 stores (21%); 102 of the 115 tracked chains have a single store here. 13% of the tracked grocery & convenience stores here are supermarkets, against 18% across Oregon.

  • Corner Stores & Bodegas (48)
  • Other grocery stores (27)
  • Supermarkets (22)
  • Liquor Store (12)
  • Farm (11)
  • Discount Grocers (9)
  • Produce Store (6)
  • Other categories

Top tracked chains by store count

  • 1 Safeway 9
  • 2 Plaid Pantry 8
  • 3 Stop N Save 7
  • 4 WinCo 5
  • 5 Roth's Fresh Markets 5
  • 6 US Market 5
  • 7 Center Market 5
  • 8 Fred Meyer 4
  • 9 Grocery Outlet 4
  • 10 American Market 3
  • 11 Mega Foods 2
  • 12 El Torito Meat Market 2
  • 13 US Foods CHEF'STORE 2
  • 14 Cascade Farm and Outdoor 1
  • 15 Lincoln Store 1
  • 16 Hubbard Market 1
  • 17 In-N-Out Market 1
  • 18 Sierra Market 1
  • 19 Mercado San Francisco 1
  • 20 Divine Distillers 1
  • 21 Ken & Junes Hazelnuts 1
  • 22 Liquor Depot Downtown 1
  • 23 Independence Gas & Mini Mart 1
  • 24 Pacific Island Mart 1
  • 25 Lucky Crow Farm 1
  • 26 Guacamole's Market 1
  • 27 A Dong Market 1
  • 28 Ray's Produce Inc -Wholesale- 1
  • 29 Monmouth Market and Deli 1
  • 30 Rising Sun Dairy 1
  • 31 Flourish Spices and African Food 1
  • 32 Turner Market 1
  • 33 Los Dos Hermanos 1
  • 34 Flying Bee Ranch 1
  • 35 Chang Family Farm 1
  • 36 Greens Bridge Gardens 1
  • 37 Cash & Carry 1
  • 38 Fordyce Farm inc. 1
  • 39 Cherry Avenue Market 1
  • 40 B & S Market 1
  • 41 H&B's Mini Market 1
  • 42 Popcorn Fetti 1
  • 43 Salem Saturday Market 1
  • 44 Brothers Express 1
  • 45 Happy Harvest Farm 1
  • 46 Pacific Honeybee 1
  • 47 Crazy's Fruits 1
  • 48 Macleay Village Store 1
  • 49 Chula Vista Market 1
  • 50 Arrowhead Lavender Farm & Co. 1

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