Trends · data through August 2026

Food & Drink trends in Reading, PA

Iceflower tracks 355 stores from 262 food & drink chains in Reading, PA. Rita's Italian Ice & Frozen Custard grew fastest over the last year, ahead of Dairy Queen and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
262
Tracked stores
355
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rita's Italian Ice & Frozen Custard and Dairy Queen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rita's Italian Ice & Frozen Custard logo Rita's Italian Ice & Frozen Custard - +2.8%
2 D Dairy Queen logo Dairy Queen - +1.2%
3 B Burger King logo Burger King ▲1 +0.4%
4 F Five Guys logo Five Guys ▲1 +0.2%
5 D Dunkin' logo Dunkin' - -0.7%
6 C Chick-fil-A logo Chick-fil-A - -1.0%
7 S Starbucks logo Starbucks - -2.3%
8 M McDonald's logo McDonald's - -5.0%
9 P Papa John's Pizza logo Papa John's Pizza - -5.1%
10 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -5.9%
11 A Arby's logo Arby's - -8.8%
12 W Wendy's logo Wendy's - -8.9%
13 D Domino's Pizza logo Domino's Pizza ▼1 -11.0%
14 S Subway logo Subway ▼1 -16.5%

Store footprint

Store map

355 tracked store locations in Reading, PA, colored by category.

Top tracked chains by store count

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