Trends · data through September 2026

Food & Drink trends in Reading, PA

Iceflower tracks 714 stores from 577 food & drink chains in Reading, PA. Burger King grew fastest over the last year, ahead of Dunkin' and Dairy Queen.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
577
Tracked stores
714
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and Dunkin' sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Burger King ▲1 +3.4%
2 Dunkin' - +3.3%
3 Dairy Queen ▲2 +1.4%
4 Five Guys - -0.4%
5 McDonald's - -0.8%
6 Applebee's Grill + Bar ▲1 -1.1%
7 Starbucks ▲1 -1.9%
8 Taco Bell ▼1 -3.3%
9 Chick-fil-A - -3.6%
10 Rita's Italian Ice & Frozen Custard - -4.6%
11 Popeyes Louisiana Kitchen - -10.4%
12 Subway ▲1 -10.4%
13 Domino's Pizza - -11.5%
14 Chipotle Mexican Grill - -11.5%
15 Panera Bread ▼1 -11.9%

Store footprint

Store map

714 tracked store locations in Reading, PA, colored by category. The top 5 chains by store count run 70 of the 714 stores (10%); 542 of the 577 tracked chains have a single store here. 7% of the tracked food & drink stores here are pizzerias, against 9% across Pennsylvania.

Top tracked chains by store count

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