Trends · data through September 2026

Retail & consumer trends in Reading, PA

Iceflower tracks 2,307 stores from 1,800 retail and consumer chains in Reading, PA. Five Below grew fastest over the last year, ahead of Hallmark and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,800
Tracked stores
2,307
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Hallmark sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Five Below ▲3 +16.2%
2 Hallmark ▲3 +16.1%
3 Goodwill ▲3 +14.4%
4 AutoZone ▲2 +10.3%
5 Sheetz - +9.3%
6 Ross Dress for Less ▲1 +8.6%
7 Great Clips ▲2 +5.8%
8 CVS Pharmacy - +5.5%
9 Dollar Tree ▲1 +4.2%
10 Advance Auto Parts - +3.9%
11 Burger King ▲1 +3.0%
12 Dunkin' ▼1 +2.9%
13 Tractor Supply Co. - +1.9%
14 Jiffy Lube ▲2 +1.2%
15 Dollar General - +1.1%

Store footprint

Store map

2,307 tracked store locations in Reading, PA, colored by category group. The top 5 chains by store count run 122 of the 2,307 stores (5%); 1,671 of the 1,800 tracked chains have a single store here. 9% of the tracked stores here are in grocery & convenience, against 7% across Pennsylvania.

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