Metro by metro
The leading discount store chains in every Oklahoma metro area
Tracked discount store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Dollar General leads in all 5 metro areas. Against their share in Oklahoma as a whole, Family Dollar stands out in 2 metro areas, Dollar General in 1 metro area, and Dollar Tree in 1 metro area.
By tracked consumer spend, Q4 2025–Q3 2026
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Family Dollar
Relative #1 in 2 metro areas
Lawton, OK 1.3× · Fort Smith, AR-OK (OK part) 1.7×
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Dollar General
Relative #1 in Enid, OK, 1× its share in Oklahoma
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Dollar Tree
Relative #1 in Tulsa, OK, 1.3× its share in Oklahoma
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Five Below
Relative #1 in Oklahoma City, OK, 1.5× its share in Oklahoma
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Dollar General
#1 in all 5 metro areas
A metro area shows a ranking once it has at least 2 tracked discount store chains and 10 tracked stores. Relative to Oklahoma compares a chain's share of the metro area's spend with its share in Oklahoma as a whole. It ranks the 7 biggest chains in Oklahoma and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Oklahoma is light gray. A metro area crossing the state line counts only its stores in Oklahoma. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked discount store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar Tree sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Five Below | - | +19.9% |
| 2 | Dollar Tree | - | +8.5% |
| 3 | Dollar General | - | +2.9% |
| 4 | Ollie's Bargain Outlet | - | +1.8% |
| 5 | pOpshelf | ▲1 | -3.3% |
| 6 | Family Dollar | - | -14.4% |
| 7 | Big Lots | ▼1 | -100.0% |
- Dollar General
- Dollar Tree
- Family Dollar
- Ollie's Bargain Outlet
- Five Below
- pOpshelf
- MetroMerch Broken Arrow
- Other tracked chains
Store footprint
Store map
1,007 tracked store locations in Oklahoma. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 945 of the 1,007 stores (94%); 31 of the 42 tracked chains have a single store here. 22% of the tracked retail stores here are discount stores, against 14% across the United States.
- Dollar General (601)
- Dollar Tree (131)
- Family Dollar (167)
- Ollie's Bargain Outlet (16)
- Five Below (25)
- pOpshelf (7)
- MetroMerch Broken Arrow (1)
- Other tracked chains
Top tracked chains by store count
- 1 Dollar General 601
- 2 Family Dollar 167
- 3 Dollar Tree 131
- 4 Five Below 25
- 5 Big Lots 21
- 6 Ollie's Bargain Outlet 16
- 7 pOpshelf 7
- 8 Daiso Japan 2
- 9 Goode Deals 2
- 10 Sooner Surplus Sales 2
- 11 Cheapo Depo 2
- 12 Get A Deal 1
- 13 Jen Farmz store 1
- 14 Joeswholesale 1
- 15 Frisco Liquidation 1
- 16 Great Deals Liquidation & Bin store 1
- 17 Justice Estate Liquidations 1
- 18 Moonie Bins 1
- 19 OKC Flea Market 1
- 20 Discount Surplus of Broken Arrow 1
- 21 Smart Savers 1
- 22 XYZ Sales 1
- 23 Countdown Deals Bin Store 1
- 24 El Reno Supercenter 1
- 25 Mini-Max Variety 1
- 26 Tatanka Trading Post 1
- 27 La Cosecha Supermercado Tulsa 1
- 28 Super Deals 1
- 29 Where Ya Bin McAlester 1
- 30 Bargain Barn 1
- 31 Dig a Deal 1
- 32 Deals Outlet 1
- 33 Bin Shoppin 1
- 34 BestFinds 1
- 35 Elevate Home Improvement 1
- 36 Rush springs DISPO 1
- 37 Trey-Mart 1
- 38 Good Stuff Edmond 1
- 39 TRAX Discount Depot 1
- 40 Real Deal 1
- 41 918 Bargain Outlet 1
- 42 MetroMerch Broken Arrow 1
More trends