Growth
H&R Block against its category
The biggest tracked US tax preparation service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks H&R Block's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H&R Block | +0.2% |
| 2 | Jackson Hewitt Tax Service | -22.2% |
| 3 | Liberty Tax | +5.8% |
| 4 | RJ Caruso Tax & Accounting | - |
| 5 | Montgomery County Tax Pros | - |
| 6 | Idaho Tax & Bookkeeping Services, LLC | - |
| 7 | Encinitas Vape & Smoke | - |
| 8 | McAnnally Tax Service Inc | - |
| 9 | Acc-U-Rite Tax & Financial Services | +19.0% |
| 10 | Zappitelli Financial Services | +1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
2,093 tracked H&R Block locations across 49 US states and DC. Florida, Pennsylvania, and California hold 24% of them.
Tracked stores by state
- Florida 194
- Pennsylvania 166
- California 150
- Ohio 130
- Texas 122
- Indiana 88
- North Carolina 85
- Michigan 81
- Arizona 74
- Illinois 72
- Georgia 69
- Maryland 67
- Tennessee 66
- Virginia 66
- New Jersey 55
- New York 52
- Utah 52
- Wisconsin 46
- Colorado 45
- Kentucky 42
- Alabama 39
- Washington 36
- South Carolina 33
- Idaho 21
- Connecticut 20
- Delaware 18
- Iowa 17
- Maine 15
- West Virginia 15
- Hawaii 14
- Oregon 14
- New Mexico 13
- Arkansas 12
- Missouri 12
- Nevada 11
- Mississippi 10
- Oklahoma 10
- Kansas 9
- Louisiana 8
- Massachusetts 6
- Minnesota 6
- Nebraska 6
- Wyoming 6
- New Hampshire 4
- Rhode Island 4
- Alaska 3
- District of Columbia 3
- Montana 3
- Vermont 2
- North Dakota 1
Customer overlap
Who shops at H&R Block
Tracked chains H&R Block customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jackson County Rural Electric
100
Jay C
52
Byrne Dairy & Deli
48
Premier Ag
29
Schneck Medical Center
27
Market 32
18
Byrne Dairy
15
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