Trends · data through September 2026

Retail & consumer trends in Gainesville, FL

Iceflower tracks 3,100 stores from 2,363 retail and consumer chains in Gainesville, FL. Wawa grew fastest over the last year, ahead of Dollar General and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,363
Tracked stores
3,100
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wawa and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Wawa ▲2 +17.2%
2 Dollar General ▲2 +15.1%
3 Goodwill ▲6 +14.3%
4 Dollar Tree ▲7 +12.0%
5 Circle K - +11.3%
6 Panda Express ▲4 +11.3%
7 Exxon ▲6 +11.2%
8 AutoZone ▲4 +10.3%
9 Shell ▲1 +8.0%
10 Mavis Discount Tire ▲4 +7.5%
11 Jiffy Lube ▲5 +7.3%
12 Mi Apa Latin Cafe ▲3 +5.5%
13 KFC ▲2 +5.0%
14 Five Below ▲4 +3.4%
15 Waffle House ▲4 +2.6%

Store footprint

Store map

3,100 tracked store locations in Gainesville, FL, colored by category group. The top 5 chains by store count run 145 of the 3,100 stores (5%); 2,164 of the 2,363 tracked chains have a single store here. 4% of the tracked stores here are in leisure & travel, against 6% across Florida.

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