Trends · data through September 2026

Retail & consumer trends in Jacksonville, FL

Iceflower tracks 13,558 stores from 9,087 retail and consumer chains in Jacksonville, FL. Goodwill grew fastest over the last year, ahead of Hobby Lobby and Take 5 Oil Change.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9,087
Tracked stores
13,558
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Hobby Lobby sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Goodwill ▲11 +19.3%
2 Hobby Lobby ▲10 +15.6%
3 Take 5 Oil Change ▲12 +15.4%
4 Wawa - +15.2%
5 7-Eleven ▲2 +13.1%
6 Exxon ▲3 +12.9%
7 ALDI ▲3 +11.0%
8 Love's Travel Stop ▲7 +10.9%
9 Olive Garden - +10.9%
10 RaceTrac ▲1 +10.7%
11 Dollar Tree - +10.3%
12 Shores Liquor ▲10 +10.3%
13 Victoria's Secret ▲13 +9.9%
14 Waffle House ▲3 +9.8%
15 Pet Paradise ▲11 +9.7%

Store footprint

Store map

13,558 tracked store locations in Jacksonville, FL, colored by category group. The top 5 chains by store count run 476 of the 13,558 stores (4%); 8,237 of the 9,087 tracked chains have a single store here.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.