Growth
Lee's Famous Recipe Chicken against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lee's Famous Recipe Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-1.0% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.6% |
| 3 |
Z
Zaxby's
|
+4.4% |
| 4 |
W
Wingstop
|
-2.9% |
| 5 |
B
Bojangles'
|
-1.1% |
| 6 |
R
Roosters
|
-0.2% |
| 7 |
C
Church's Chicken
|
+6.7% |
| 8 |
S
Slim Chickens
|
-3.6% |
| 9 |
P
Pollo Tropical
|
-2.0% |
| 10 |
A
America's Best Wings
|
+10.7% |
| 15 |
L
Lee's Famous Recipe Chicken
|
-11.6% |
Share of tracked category spend, indexed
Store footprint
Store map
87 tracked Lee's Famous Recipe Chicken locations across 10 US states.
Customer overlap
Who shops at Lee's Famous Recipe Chicken
Tracked chains Lee's Famous Recipe Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Inter-County Energy
100
Inter-County Energy
100
C
Centerpoint Energy
90
Centerpoint Energy
90
B
Blue Grass Energy
88
Blue Grass Energy
88
T
Todd's IGA Express
78
C
City of Troy, Ohio Government
71
City of Troy, Ohio Government
71
M
McMaken's IGA
61
K
Kroger Fan Zone
55
Kroger Fan Zone
55
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