Growth
Lee's Famous Recipe Chicken against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lee's Famous Recipe Chicken's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.4% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
W
Wingstop
|
-2.8% |
| 4 |
Z
Zaxby's
|
+5.6% |
| 5 |
B
Bojangles'
|
+2.8% |
| 6 |
C
Church's Chicken
|
+6.3% |
| 7 |
R
Roosters
|
+1.8% |
| 8 |
S
Slim Chickens
|
-1.0% |
| 9 |
P
Pollo Tropical
|
+5.5% |
| 10 |
P
Pluckers Wing Bar
|
+4.0% |
| 15 |
L
Lee's Famous Recipe Chicken
|
+11.5% |
Share of tracked category spend, indexed
Store footprint
Store map
110 tracked Lee's Famous Recipe Chicken locations across 13 US states.
Customer overlap
Who shops at Lee's Famous Recipe Chicken
Tracked chains Lee's Famous Recipe Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Inter-County Energy
73
Inter-County Energy
73
C
City of Anderson
70
City of Anderson
70
B
Blue Grass Energy
66
Blue Grass Energy
66
M
McMaken's IGA
65
T
Todd's IGA Express
58
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