Growth
New China against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New China's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
244 tracked New China locations across 36 US states. Florida, New York, and Pennsylvania hold 25% of them.
Tracked stores by state
- Florida 26
- New York 18
- Pennsylvania 16
- Alabama 15
- Illinois 15
- Missouri 15
- North Carolina 15
- Georgia 14
- South Carolina 11
- Tennessee 10
- California 9
- Ohio 8
- Virginia 8
- New Jersey 6
- Wisconsin 6
- Indiana 5
- Arkansas 4
- Michigan 4
- Minnesota 4
- Oklahoma 4
- Texas 4
- Kentucky 3
- Massachusetts 3
- West Virginia 3
- Connecticut 2
- Iowa 2
- Louisiana 2
- Maryland 2
- Mississippi 2
- Rhode Island 2
- Alaska 1
- Arizona 1
- Hawaii 1
- Kansas 1
- Oregon 1
- Washington 1
Customer overlap
Who shops at New China
Tracked chains New China customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Sureway
100
Village Fresh Market
75
Little Rock AFB
70
Clements' Marketplace
62
MAPCO
53
First Electric Cooperative
52
Pic n Sav
50
Food Lion
49
Cost Less Food Company
49
KJ's Market
41
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