Growth
Taqueria El Tapatio against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria El Tapatio's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Taqueria El Tapatio locations across 6 US states.
Tracked stores by state
- California 8
- Texas 3
- Illinois 1
- Missouri 1
- North Carolina 1
- Ohio 1
Customer overlap
Who shops at Taqueria El Tapatio
Tracked chains Taqueria El Tapatio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sabor Maya Mexican Cuisine
100
T
The Rice Hat
66
G
Gerbes
44
F
Fifth & Elm Portland, Texas
43
C
CM Lanes
43
P
Poseidon Sushi & Hibachi
39
C
Checkout Foods
36
T
Texas A1 Steaks & Seafood
27
S
Spanky's Liquor
27
L
LeStourgeon Seafood Company
21
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