Growth
Spectrum against its category
The biggest tracked US internet & cable TV chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Spectrum's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | XFINITY Store by Comcast | - |
| 2 | Optimum | -45.0% |
| 3 | Spectrum | -48.3% |
| 4 | Xfinity | -1.0% |
| 5 | Buckeye Broadband | -61.8% |
| 6 | Cox Communications | - |
| 7 | Altafiber | -64.8% |
| 8 | Cox | - |
| 9 | CoastConnect | - |
| 10 | Strata Networks | -50.8% |
Share of tracked category spend, indexed
Store footprint
Store map
389 tracked Spectrum locations across 34 US states. California, North Carolina, and Ohio hold 34% of them.
Tracked stores by state
- California 52
- North Carolina 42
- Ohio 40
- Texas 35
- Florida 32
- New York 32
- Alabama 19
- Wisconsin 19
- Michigan 17
- Kentucky 12
- South Carolina 12
- Tennessee 12
- Georgia 11
- Maine 8
- Hawaii 7
- Missouri 5
- Indiana 4
- Pennsylvania 4
- Wyoming 4
- Virginia 3
- Connecticut 2
- Illinois 2
- Minnesota 2
- Nevada 2
- Oregon 2
- Arizona 1
- Colorado 1
- Iowa 1
- Idaho 1
- Louisiana 1
- Maryland 1
- Nebraska 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at Spectrum
Tracked chains Spectrum customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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