Growth
Forever 21 against its category
The biggest tracked US fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Forever 21's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H&M | +4.9% |
| 2 | Zara | +17.5% |
| 3 | Windsor Fashions | +19.0% |
| 4 | Primark | +12.8% |
| 5 | Charlotte Russe | - |
| 6 | Discovery Clothing Company | - |
| 7 | MadRag | +17.5% |
| 8 | Q | - |
| 9 | Mango | +17.5% |
| 10 | Fashion Nova | - |
| 11 | Forever 21 | -97.3% |
Share of tracked category spend, indexed
Store footprint
Store map
373 tracked Forever 21 locations across 44 US states and DC. California, Texas, and New York hold 32% of them.
Tracked stores by state
- California 65
- Texas 30
- New York 26
- Florida 25
- Georgia 17
- New Jersey 17
- Pennsylvania 15
- Illinois 14
- Massachusetts 12
- Ohio 12
- North Carolina 10
- Michigan 9
- Virginia 9
- Arizona 7
- Colorado 7
- Connecticut 7
- Indiana 7
- Tennessee 7
- Louisiana 6
- Maryland 6
- Missouri 5
- Nevada 5
- Oregon 5
- Utah 5
- Wisconsin 4
- Alabama 3
- Delaware 3
- Kansas 3
- Kentucky 3
- New Hampshire 3
- South Carolina 3
- Washington 3
- Arkansas 2
- Hawaii 2
- Iowa 2
- Minnesota 2
- New Mexico 2
- Oklahoma 2
- Rhode Island 2
- District of Columbia 1
- Idaho 1
- Mississippi 1
- North Dakota 1
- Nebraska 1
- South Dakota 1
Customer overlap
Who shops at Forever 21
Tracked chains Forever 21 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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