Growth
La Michoacana against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Michoacana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
391 tracked La Michoacana locations across 36 US states. California, Illinois, and Texas hold 67% of them.
Tracked stores by state
- California 166
- Illinois 71
- Texas 25
- Arizona 15
- Tennessee 10
- Florida 8
- Indiana 8
- Georgia 7
- Wisconsin 7
- Colorado 6
- Virginia 6
- Michigan 5
- New Mexico 5
- Ohio 5
- Washington 5
- North Carolina 4
- Alabama 3
- Idaho 3
- Louisiana 3
- Maryland 3
- Minnesota 3
- Missouri 3
- Pennsylvania 3
- Kansas 2
- Kentucky 2
- Mississippi 2
- Oregon 2
- Arkansas 1
- Iowa 1
- Nebraska 1
- New Jersey 1
- Nevada 1
- New York 1
- Oklahoma 1
- South Carolina 1
- Utah 1
Customer overlap
Who shops at La Michoacana
Tracked chains La Michoacana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Mi Tienda
100
Elgin Fresh Market
82
Joe V's
79
Lewis Produce Market
75
Sellers Bros
71
Lewis Fresh Market
70
Fiesta Mart
69
La Plaza Tapatia
62
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