Growth
La Michoacana against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Michoacana's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-2.5% |
| 2 |
B
Baskin-Robbins
|
+14.4% |
| 3 |
C
Cold Stone Creamery
|
-11.8% |
| 4 |
B
Braum's
|
+7.4% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-0.2% |
| 6 | L La Michoacana | -1.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+1.0% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+6.9% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+4.8% |
Share of tracked category spend, indexed
Store footprint
Store map
197 tracked La Michoacana locations across 31 US states.
Tracked stores by state
- California 68
- Illinois 41
- Texas 10
- Indiana 7
- Washington 6
- Arizona 5
- Florida 5
- Tennessee 5
- Virginia 5
- Georgia 4
- Wisconsin 4
- Alabama 3
- Louisiana 3
- North Carolina 3
- New Mexico 3
- Colorado 2
- Kansas 2
- Kentucky 2
- Maryland 2
- Michigan 2
- Missouri 2
- Mississippi 2
- Ohio 2
- Pennsylvania 2
- Arkansas 1
- Iowa 1
- Idaho 1
- Minnesota 1
- New York 1
- Oregon 1
- South Carolina 1
Customer overlap
Who shops at La Michoacana
Tracked chains La Michoacana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mi Tienda
100
L
La Plaza Tapatia
94
E
Elgin Fresh Market
86
J
Joe V's
84
L
La Placita Mexican Store
72
M
Medina World Market
62
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