Trends · data through September 2026

Retail & consumer trends in Baltimore-Columbia-Towson, MD

Iceflower tracks 20,488 stores from 13,792 retail and consumer chains in Baltimore-Columbia-Towson, MD. Marathon grew fastest over the last year, ahead of Goodwill and Burlington.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13,792
Tracked stores
20,488
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Marathon and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Marathon ▲9 +16.4%
2 Goodwill ▲6 +14.2%
3 Burlington ▲9 +13.5%
4 Raising Cane's Chicken Fingers ▲6 +12.7%
5 Burger King ▲5 +11.7%
6 Valvoline Instant Oil Change ▲4 +11.3%
7 Wawa - +10.8%
8 Mavis Discount Tire ▲9 +10.4%
9 Royal Farms ▲1 +10.1%
10 BJ's Gas ▲8 +10.1%
11 The UPS Store ▲8 +9.5%
12 Dollar Tree ▲4 +9.4%
13 Pandora ▲4 +9.1%
14 Extra Space Storage ▲7 +8.8%
15 Exxon ▲1 +8.3%

Store footprint

Store map

20,488 tracked store locations in Baltimore-Columbia-Towson, MD, colored by category group. The top 5 chains by store count run 668 of the 20,488 stores (3%); 12,527 of the 13,792 tracked chains have a single store here.

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