Trends · data through September 2026

Retail & consumer trends in Amarillo, TX

Iceflower tracks 1,350 stores from 942 retail and consumer chains in Amarillo, TX. Dollar General grew fastest over the last year, ahead of GameStop and Murphy USA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
942
Tracked stores
1,350
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and GameStop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General ▲7 +19.4%
2 GameStop ▲1 +14.6%
3 Murphy USA ▲2 +12.9%
4 La Quinta Inn & Suites ▲2 +11.8%
5 Dutch Bros Coffee ▲1 +9.2%
6 O'Reilly Auto Parts ▲4 +5.3%
7 Allsup's - +3.1%
8 Family Dollar ▲2 +2.2%
9 Dollar Tree ▲3 -0.4%
10 Burger King - -1.0%
11 Chick-fil-A ▲1 -1.2%
12 Starbucks ▲5 -2.2%
13 Sam's Club ▲1 -2.8%
14 Love's Travel Stop - -3.1%
15 Toot'n Totum - -3.7%

Store footprint

Store map

1,350 tracked store locations in Amarillo, TX, colored by category group. The top 5 chains by store count run 144 of the 1,350 stores (11%); 830 of the 942 tracked chains have a single store here. 10% of the tracked stores here are in health & beauty, against 17% across Texas.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.