Trends · data through September 2026

Retail trends in Auburn-Opelika, AL

Iceflower tracks 245 stores from 187 retail chains in Auburn-Opelika, AL. Goodwill grew fastest over the last year, ahead of Dollar General and Alumni Hall.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
187
Tracked stores
245
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Goodwill - +18.7%
2 Dollar General - +6.8%
3 Alumni Hall ▲1 +5.2%
4 Family Dollar - +3.4%
5 Dollar Tree - +3.0%
6 Walmart - +1.1%
7 Hibbett Sports ▼1 -36.4%
  • Discount Store
  • Specialty Store
  • Thrift Stores
  • Hardware Store
  • Women's Contemporary
  • Other clothing stores
  • Vape & Tobacco Shops
  • Other categories

Store footprint

Store map

245 tracked store locations in Auburn-Opelika, AL, colored by category. The top 5 chains by store count run 49 of the 245 stores (20%); 170 of the 187 tracked chains have a single store here.

  • Discount Store (46)
  • Specialty Store (13)
  • Thrift Stores (12)
  • Hardware Store (12)
  • Women's Contemporary (11)
  • Other clothing stores (10)
  • Vape & Tobacco Shops (10)
  • Other categories

Top tracked chains by store count

More trends

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