Trends · data through September 2026

Retail & consumer trends in Winston-Salem, NC

Iceflower tracks 4,466 stores from 3,145 retail and consumer chains in Winston-Salem, NC. Murphy USA grew fastest over the last year, ahead of Shell and Enterprise Rent-A-Car.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,145
Tracked stores
4,466
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Murphy USA and Shell sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Murphy USA ▲6 +19.7%
2 Shell ▲1 +18.9%
3 Enterprise Rent-A-Car ▲6 +15.4%
4 Exxon - +15.0%
5 CashPoints ATM ▲1 +12.7%
6 Valvoline Instant Oil Change ▲3 +11.6%
7 Subway ▲8 +11.4%
8 Circle K - +11.3%
9 Discount Tire ▲9 +11.2%
10 Goodwill ▲6 +10.2%
11 Sheetz - +10.1%
12 CVS Pharmacy ▲1 +10.0%
13 O'Reilly Auto Parts ▲2 +9.4%
14 Dollar General - +8.4%
15 Elizabeth's Pizza ▲11 +8.3%

Store footprint

Store map

4,466 tracked store locations in Winston-Salem, NC, colored by category group. The top 5 chains by store count run 216 of the 4,466 stores (5%); 2,871 of the 3,145 tracked chains have a single store here.

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