Trends · data through September 2026

Retail trends in Winston-Salem, NC

Iceflower tracks 788 stores from 535 retail chains in Winston-Salem, NC. Hallmark grew fastest over the last year, ahead of Goodwill and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
535
Tracked stores
788
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hallmark and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hallmark - +11.9%
2 Goodwill - +10.3%
3 Dollar General - +8.6%
4 Dollar Tree - +7.9%
5 Harbor Freight Tools - +7.6%
6 Ace Hardware ▲1 +7.4%
7 Ross Dress for Less - +7.0%
8 Target - +4.9%
9 Tobacco and Vape ▲2 +2.1%
10 Pet Supermarket ▲1 +1.4%
11 Tractor Supply Co. - +1.3%
12 Gabe's - +0.5%
13 Walmart - +0.1%
14 Cato Fashions - -2.0%
15 Hibbett Sports - -3.1%

Store footprint

Store map

788 tracked store locations in Winston-Salem, NC, colored by category. The top 5 chains by store count run 153 of the 788 stores (19%); 475 of the 535 tracked chains have a single store here.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →