Trends · data through August 2026

Food & Drink trends in Wildwood-The Villages, FL

Iceflower tracks 168 stores from 126 food & drink chains in Wildwood-The Villages, FL. Burger King grew fastest over the last year, ahead of Starbucks and Marco's Pizza.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
126
Tracked stores
168
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and Starbucks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burger King logo Burger King ▲2 -0.5%
2 S Starbucks logo Starbucks - -2.0%
3 M Marco's Pizza logo Marco's Pizza - -2.4%
4 D Darrell's Diner ▲1 -5.1%
5 M McDonald's logo McDonald's - -11.0%
6 K KFC logo KFC - -11.5%
7 T Tropical Smoothie Cafe logo Tropical Smoothie Cafe ▲1 -14.4%
8 A Arby's logo Arby's ▼2 -18.4%
9 W Wendy's logo Wendy's - -18.5%
10 S Steak 'n Shake logo Steak 'n Shake ▼1 -57.3%
11 S Subway logo Subway ▼1 -62.7%
  • Restaurant
  • Fast Food Restaurant
  • Pizzaria
  • Bar
  • Coffee Shop
  • Sandwich Shop
  • Breakfast Restaurant
  • Other categories

Store footprint

Store map

168 tracked store locations in Wildwood-The Villages, FL, colored by category.

  • Restaurant (68)
  • Fast Food Restaurant (29)
  • Pizzaria (17)
  • Bar (11)
  • Coffee Shop (9)
  • Sandwich Shop (8)
  • Breakfast Restaurant (7)
  • Other categories

Top tracked chains by store count

More trends

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