Growth
Kona Ice against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kona Ice's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 74 |
K
Kona Ice
|
-2.7% |
Share of tracked category spend, indexed
Store footprint
Store map
43 tracked Kona Ice locations across 17 US states.
Customer overlap
Who shops at Kona Ice
Tracked chains Kona Ice customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCAS Miramar Commissary
100
MCAS Miramar Commissary
100
S
Silverlake "The Family Place"
95
Silverlake "The Family Place"
95
M
MWR Fort Worth
90
K
Klein's Family Markets
54
C
Corporate Cleaning Systems
54
C
Corporate Caterers
51
K
Kroger Fan Zone
49
Kroger Fan Zone
49
O
Owen Electric Cooperative
47
Owen Electric Cooperative
47
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